Asmae el ouariachi

Let’s create!

Narrative , DOCUMENTARY and commercial

costume for film, fashion editorial

 film,  commercial, fashion editorial

Director, Styling, & Creative direction

Director, Styling, & Creative direction

about

ASMAE IS A DYNAMIC DIRECTOR, CREATIVE DIRECTOR, AND STYLIST OF DUTCH MOROCCAN DESCENT, CELEBRATED FOR HER ABILITY TO FUSE DIVERSE CULTURAL INFLUENCES INTO HER WORK. WITH A DEGREE IN STYLING AND PRODUCTION FROM THE UNIVERSITY OF ARTS LONDON, SHE SEAMLESSLY TRANSITIONED INTO FILMMAKING, DRIVEN BY A DEEP PASSION FOR CELEBRATING HER RICH HERITAGE AND COMPLEX IDENTITY. THROUGH HER LENS, ASMAE EMBARKS ON A VISUAL JOURNEY, CREATING VIVID, CAPTIVATING VISUALS THAT BREATHE NEW LIFE INTO STORYTELLING.

AT THE CORE OF HER ARTISTIC VISION IS A STRONG COMMITMENT TO ENSURING AUTHENTIC REPRESENTATION AND BRINGING UNIQUE NARRATIVES TO THE FOREFRONT. SHE IS DEDICATED TO RESHAPING STORYTELLING PARADIGMS, MAKING SURE THAT THOSE BEHIND THE CAMERA GENUINELY REFLECT THE STORIES AND EXPERIENCES UNFOLDING IN FRONT OF IT.

SHE’S AVAILABLE GLOBALLY FOR CAMPAIGNS, COMMERCIAL PROJECTS, MUSIC VIDEOS, EDITORIALS, SHORT FILMS, AND WORKSHOPS. HER CLIENTELE INCLUDES NAMES LIKE VOGUE, DAZED, AND A DIVERSE ARRAY OF ARTISTS, WITH WHOM SHE COLLABORATES TO CRAFT NARRATIVES THAT ARE NOT ONLY VISUALLY STUNNING BUT ALSO DEEPLY AUTHENTIC AND RESONANT.

Director, Styling, & Creative direction

Director, Styling, & Creative direction

reshape storytelling, ensuring those behind the camera reflect the unfolding narratives.